Saturday, June 28

*FEATURED ARTIST of the week* ~~PurposeDesign~~

Purpose Design

1. What do you create?

I make gourmet spice kits and magnetic spice racks. Sometimes I make other homewares, like coasters, clocks, pillows, blackboards, etc.

2. What led you to take up your craft?

Advertising. I was sick of working in advertising (I was an art director and worked in branding and packaging design).

I quit my job and started thinking about what I could do. I came up with the idea for the magnetic spice rack (because I had a very small kitchen), so I designed one, and then redesigned it, and started selling them to local design, kitchen and gift shops and also at craft shows around the holidays. My line grew from there. I'm much happier now, truly. I love working for myself.

3. Which part of your work do you most enjoy?

I love having all my containers of spice before me, sometimes there will be a cookbook involved, or a memory of a recent meal- and I will start making combinations and families of spices that work together. I have about 44 or 45 different types of spice in my studio I think. It always smells good.

4. Which part do you find hardest?

Bookeeping. Bleh.
And cutting metal backboards for my spice racks too- it's hard on my hands.
But mostly bookeeping. No creative types really like math, right?

5. Where do you get your inspiration?

I am inspired by food from all over the world. I am a hardcore foodie and I love to try new types of cuisine, eat out and cook at home for unsuspecting victims. That's why I love making spice kits and selling them- it's a way for people to experiment with cooking, the sweet science. I also inspired by good product design, architecture and interior design.
My kids also inspire me, I have a line in the works of children's toys and decor I hope to have created before they are grown. ha ha.

6. Do you participate in any etsy groups, and if so, which ones?

I don't belong to any. I think I need to create one for people who sell food related items on Etsy.

7. What's one material your shop can't live without?

Spice. For some reason I am constantly running out of cardamom.

8. What is your favorite item that you have purchased off of Etsy?

Ooh, that's a tough one.
I think I would have to say the two tops I bought from Angeldamico's shop.

I loooove her clothing, and check her shop about once a week for new additions.

9. If I could sell one item from my shop today, it would be...

Magnetic coasters from my sale section. They are cute and they need a good home.

10. If I had enough money to pick one item on my wish list from any shop on etsy to buy, it would be...

I totally love this cocktail ring, it's so fabulous.

11. What are the top three favorite items currently listed in your store?

Chai tea kits.

Indian spice kits

Mexican spice kits.

12. What undiscovered artisans would you recommend the world to know?

Not all of these sellers are exactly "undiscovered", but I admire their work because it is unique and has a good aesthetic:

by kali

kelly packer

meanie favreau

duffy london

garnish home

13. What is the best advice you have ever received?

You can't prevent birds of sorrow from flying over your head, but you can stop them from building nests in your hair. unknown (via my Mom)


Cari said...

Good interview and I love the words of wisdom quote.

Patrizia said...

What an awesoem interview! I believe she is from Montreal! I have seen her spice wracks advertised on television shows here :)

Melissa said...

Another great interview.